Simon Willison’s Weblog

How to beat Google, part 1. Rich Skrenta with 12 steps to taking on Google in the search engine space, including some great insights in to smart UI design.

Posted 27th March 2007 at 12:02 am

Recent articles

OpenAI's new open weight (Apache 2) models are really good - 5th August 2025
ChatGPT agent's user-agent - 4th August 2025
The ChatGPT sharing dialog demonstrates how difficult it is to design privacy preferences - 3rd August 2025

google 377 rich-skrenta 7 search-engines 37 ui 26

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